Audemars Piguet Royal Oak 15202 : +200% in 7 years

13 août 2019
Audemars Piguet Royal Oak 15202 : +200% in 7 years

Who would have thought that a «two hands + date» made of steel would have such a success. The Royal Oak is certainly the most beautiful Swiss watchmaking audacity. Audemars Piguet showed outstanding marketing genius by entrusting Gérald Genta with the task of creating the first luxury steel watch of his time.

Launched in 1972 as 5402, the Royal Oak has since become a full-fledged icon with variations under 15202, 15300, 15400 and 15500. The Royal Oak 5402 was quickly nicknamed “jumbo” because of its 39 mm size at a time when the standard size of a male watch rarely exceeded 36 mm.

Rating Royal Oak 15202

The rating of the Royal Oak 15202ST exploded in 2017 following the commercial success of references 15300 and 15400 but mainly because this model perpetuates the myth of the original «Jumbo» with its 39mm diameter and its automatic calibre 2121

Posted on: Kronos mania, Lifestyle