The annoucement of a partnership between the watchmaker TAG HEUER and the car brand PORSCHE seemed so natural that when everyone heard about it the surprise was already ruined : the two companies had already knowed and frequented each other for so long in the mechanical sport world that we thought that they were already « maried ». However this was not the case, Porsche has worked with different watchmakers over the years
Even if the similarities between porsche and TAG HEUER are numerous (their legends are both rich and they somewhat collaborated in the past) the disproportion amidst the two companies are not innocuous, Porsche is showing revenues thirty times more important then TAG heuer's, who employs thirty five times less employees to sell watches that are thirty times less expensive than the average price of a porsche
let's not talk about the troublesome subjects like the impact on the global environnement that the creation of watches and cars causes and let's say that TAG HEUER has everything to gain in this morganatic engagement, that offers to us a new declinaison of the iconic model that is the chronograph CARRERA ( 44 mm) intelligently transformed for Porsche with very aesthetic red spots with a dial that has an « asphalt » effect and big numbers that reminds us of the odometer of a Porsche.
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